Episode 503 Redefining Elegance with Amanda Thomson – Founder of Noughty, the Non-Alcoholic, No-Sugar-Added Champagne and Wine

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In this engaging conversation, I welcome Amanda Thomson, founder of Noughty, to discuss the evolution of non-alcoholic beverages, particularly Noughty's growth and the challenges faced in the entrepreneurial landscape.

We explore the cultural shift towards non-alcoholic options, the importance of quality ingredients, and the journey of creating a product that caters to both health-conscious consumers and those seeking celebratory alternatives.

Our discussion also touches on targeting younger generations and the future of Noughty's product offerings.

takeaways

  • Noughty has expanded its availability across major retailers in the US.

  • The non-alcoholic beverage market is growing as more people choose to drink less or not at all.

  • Quality ingredients, particularly low sugar and organic options are crucial for health-conscious consumers.

  • Entrepreneurship involves constant challenges that can become part of a brand's DNA.

  • Cultural differences in alcohol consumption impact market strategies for non-alcoholic brands.

  • Younger generations are increasingly interested in non-alcoholic alternatives due to social media influence.

  • Celebration can be achieved without alcohol, providing inclusivity for all.

  • The importance of branding and packaging in attracting consumers to non-alcoholic options.

  • Noughty aims to create a product that feels celebratory and elegant without the alcohol.

  • Future product innovations include an elevated red wine and improved packaging for existing products.

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To Reach Noughty

Website US us.noughtyaf.com and UK https://noughtyaf.com/

Instagram using both @noughtyaf and @thomsonandscott  

Linkedin  Thomson & Scott

Thank you, Amanda, for coming on Conversations with Bizzy.

Remember you can reach out to me at elizabeth@elizabethchance.com with story ideas and if you want to come on my show.

Thanks for listening! 

Sending love and gratitude

XO

Bizzy